January 2024

  • When Agents Fight Dirty

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    Testimonials. Anyone in business knows how vital they are. Stepping out of my business owner shoes, if you’re like me, you make a lot of your buying decisions based on reviews. I have always had a hard time asking a client to leave me a review. I don’t know why, it just feels weird. If…

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  • How to tell your most compelling brand story

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    In a world saturated with logos and slogans, how do you make your brand sing? How do you weave a narrative that cuts through the noise and reaches your audience’s hearts, not just their eyeballs? That’s where the magic of storytelling comes in. Your brand story isn’t just a bio or a mission statement; it’s…

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  • Mastering the art of client communication

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    Crafting compelling copy is only half the equation. The other half, the lifeblood of every successful project, is the art of client communication. It’s a delicate dance, a symphony of active listening, clear expression, and a dose of empathy. Master it, and watch your collaborations soar. First, ditch the monologue. Embrace the duet. Clients aren’t…

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