You trusted me on everything… until the price. You trusted me when I found you this home.You trusted me when I recommended the daycare my own kid went to.You trusted me on which renovations would pay off.You trusted the contractor I use myself.You trusted me when I gave you the plan to prep for ... Continue Reading » about It’s Always The Price, Friend.
Home Selling
How to Sell a Home in Toronto: The Smart Seller’s Guide
How to Sell a Home in Toronto: The Smart Seller’s Guide Want to know how to sell a home in Toronto? More importantly—do you want the strategy that helps my clients consistently sell stronger than comparable homes in their neighbourhood? In this guide, I’ll take you behind the scenes and show ... Continue Reading » about How to Sell a Home in Toronto: The Smart Seller’s Guide
Your House Tells a Story—But Buyers Write the Ending
Every seller's formula:Purchase price + renovation costs + emotional attachment + financial needs = asking price. The market's formula:What similar houses sold for last week. These numbers rarely align, and you can guess which side wins. Your kitchen renovation cost $80k. Beautiful work. ... Continue Reading » about Your House Tells a Story—But Buyers Write the Ending
What Real Estate Marketing Actually Is (And What It’s Not)
The truth is, if it weren’t for the MLS, selling a home would take a lot longer. Marketing as we know it changed with the internet, and yet most realtors are still using outdated tactics or misunderstanding what real estate marketing actually is. Why Most Toronto Realtors Aren’t Real ... Continue Reading » about What Real Estate Marketing Actually Is (And What It’s Not)
The “Your Home Sold Guarantee” – A Real Estate Mirage?
In the world of real estate, flashy promises and bold guarantees are as common as "For Sale" signs. One of the most alluring and perhaps deceptive is the “Your Home Sold Guarantee.” It sounds like a dream come true, especially if you're eager to sell quickly. Who wouldn’t want the peace of mind ... Continue Reading » about The “Your Home Sold Guarantee” – A Real Estate Mirage?
Unsexy Preparation Is What Will Sell Your Home – Part 1
I recently had my ensuite washroom renovated. Each evening, after the contractor left, I would go in and take photos to document the process. The first couple of times, the changes were immediate and, dare I say it, exciting. But on the third to fifth day, progress seemed to slow down, and there ... Continue Reading » about Unsexy Preparation Is What Will Sell Your Home – Part 1